To Learn Managerial Wisdom from Ancestors —A Systematic Approach toward The Chinese Ancient Book “I-Ching”

易經是中國古人的智慧結晶，千百年來一直備受後人於日常生活決策時的重視與參考依據。近年來，不論中外都開始盛行將易經思想發揮運用於企業的經營管理實務中，相關的文章論述大多屬於古文的說文解字式與使用者的主觀經驗表達式，較少見源自現代社會科學方法基礎下的研究結果。緣此，本研究首先整理出易經的決策模型，包含決策的前提、情境與步驟等要素，再將之與西方的完全理性決策模式、有限理性決策模式、偏愛決策模式、直覺決策模式與垃圾桶決策模式等決策理論進行異同性分析；再者，利用內容分析方法，試圖找出易經之卦名、卦辭和爻辭中常見的單字所可能蘊含的決策概念意義；最後，本研究提出易經對現代管理決策的三點啟示。“I-Ching”, the ancient Chinese wisdom book, has been often used for helping people to make decision in daily life for thousands of years. Recently, Eastern and Western scholars have started to discuss how to apply the wisdom of “I-Ching” to the field of business administration and decision-making practices. But related literatures based upon social science research foundation are few. Therefore, this study, first, explained the decision model of “I-Ching”, including the premises, the decision contingencies, and the decision process. Then, the model was compared with Western decision models including rational decision-making model, bounded-rationality decision-making model, intuitive decision-making model, implicit favorite decision-making model, and garbage can decision-making model. And then, content analysis method was adopted to find out the possible decision meaning of frequently appeared single words in the context of “I-Ching”. Finally, the implications of the findings are discusse